Many business are increasingly looking to expand and go online, through the deployment of web sites, and applications that allow them to sell online, but the question ultimately that is sometimes being neglected by some Australian businesses and individuals is; how do I maintain local relevancy and currency in the ever-expanding global market? Simple – by registering a .com.au domain name, that’s how. 

The .COM.AU domain space is unique to Australia in that it allows local business, corporations, individuals, and organisations to distinguish themselves online with a suffix that denotes the Australian domain name space. 

Many organisations often register domain names in bulk in order to leverage off products and services that are tied to their brand or business, and then funnel the traffic to their site – while this is a good way to generate traffic, in the Australian domain name space this can be hard as the space is largely reserved for anyone with a ‘close and substantial connection’ to the name being registered. 

The Australian domain name space is also strong, with a 30% rise in domain name registrations since the same time last year. Users are continuing to register domain names in higher numbers, which poses the ultimate question for many Australian businesses and organisations – what are you doing to claim your Australian domain name? 

Domain name registrations are possible through WebGo’s ordering system, so claim your Aussie space today, and continue to ‘Go… Your Digital Way!’